The day-long summit will include Industry leaders and experts in immersive tech presenting cutting-edge case studies, workshops and demos exploring virtual, augmented and mixed reality conceptualization, production production, branding ting case studies, trends, best practices ards, and market adoption.
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2112 Immersive Tech Summit
The day-long Immersive Tech Summit will include Industry leaders and experts in immersive tech presenting cutting-edge case studies, workshops and demos exploring virtual, augmented and mixed reality conceptualization, production & post-production, branding & marketing case studies, trends, best practices & standards, and market adoption.
In partnership with 2112, VR/AR Association will present “209 Ways Organizations are using VR/AR.” the talk presented by Alan Smithson will touch on the myriad of ways Virtual, Mixed and Augmented Reality (XR) are being used outside of gaming and entertainment. Ranging from healthcare, construction, design and remote collaboration, and marketing and training, immersive technologies will revolutionize how we compute and communicate in business over the next 20 years.
Smithson is the CEO of MetaVRse, North America’s leading virtual and augmented reality product development company focused on the intersection of VR/AR/3D and e-Commerce. The company was named Top 100 Rising Startups by Techweek and was nominated for Global VR Startup of the year by VR Awards.
2112 Immersive Tech Summit kicks off with Everyone Can Create Challenge, a hands-on workshop led by Apple on Friday, October 19, 12:30 - 3:30 pm. and continues with presentations, demos and workshops by industry leaders and experts presenting cutting-edge case studies, workshops and demos exploring virtual, augmented and mixed reality conceptualization, production & post-production, branding & marketing case studies, trends, best practices & standards, and market adoption. The summit will also include an Immersive Cinema Showcase Co-presented with the 54th Chicago International Film Festival.
MAIN STAGE
10 - 10:45 am: Building Virtual Avatars you can speak to in Starship Commander
Alexander Mejia/ Human Interact Studios
Emmy Award winning Creative Director Alexander Mejia will talk about how he created Virtual Avatars you can have a conversation within the 2X VR Awards nominated STARSHIP COMMANDER.
Learn about this new and exciting frontier of AI driven conversation, and the challenges in building a system to be ready for consumer use.
11 - 11:45 am Esports Now: A Technology-Driven Industry
Esports is one of the most explosive industries in America. Professional esports leagues are popping up, esports arenas are being built on college campuses and even high schools are fielding varsity esports teams. While many discussions center on the proliferation of the industry as a whole, our panelist will discuss the technology that is driving the industry forward.
Panelists:
Chris Lai, President - MassVR
Eric Shofe, Senior Animator - Zynga
Brendan Gramma, Director of DevOps - Ignite Gaming
12 - 12:45 pm Legal Realities in a Virtual World - A discussion of known-knowns and known-unknowns in Immersive Tech
Bill Patterson/Swanson, Martin & Bell
1 - 1:45 pm The Future of AR/VR
Dekker Dreyer/Clever Fox Media/Columbia College Chicago
2-2:45 pm What's The Actual Business Case for Virtual Reality in Music?
Cherie Hu/Billboard
From corporations like Live Nation and AEG to startups like TheWaveVR, companies of all sizes have tried to build their own virtual- and augmented-reality applications for music, including "backstage" experiences at festivals and self-serve DJ sets with custom 360-degree visuals.
But nearly none of these applications are actually bringing in revenue, demonstrating a tangible return on investment for developers or offering a consumer experience that is truly unique to the VR medium. Is that all VR is going to be for the music industry—a loss-leading strategic marketing tool just to beef up perceptions in the press?
Or are there tangible business cases for musical VR applications that we haven't tapped into yet?
What levers do we need to pull to move music and VR from just a loose experiment to a sustainable platform with meaningful profits?
This presentation will try to unpack this question with a combination of quantitative analyses and projections and compelling case studies from other industries in entertainment and beyond.
3 - 3:45 pm Jibo: Changing The Personal Interaction Paradigm
Amy Lambert/ eighmmie
4 - 4:45 pm Augmented Reality - Where we AR Now & Where We AR Going
Matthew Wren/ BundlAR / VR/AR Association
5 - 5:45 pm 209 Ways Organizations are Using XR Now
Alan Smithson/MetaVRse
March 2017, this ever-evolving talk touches on the myriad ways Virtual, Mixed and Augmented Reality (XR) are being used outside of gaming and entertainment. From healthcare and construction to design and remote collaboration to marketing and training, immersive technologies will revolutionize how we compute and communicate in business over the next 20 years.
BULLPEN / Demos
10 am XR & Brands: How Marketers Are Using Immersive Technology to Power Experience
Keith Soljacich/Digitas
Brands around the world are embracing XR to bring incredible immersive experiences to consumers.
11 am Visualizing and Simulating Realistic Lighting Products in VR
VIATechnik / Anton Dy Buncio
Learn how to utilize virtual reality to test lighting fixtures and properties in various types of projects from interior fit-outs to existing spaces.
VR technology enables both designers and clients to visualize the space and simulate multiple lighting options.
The workshop will share a workflow to replicate lighting properties in VR that match the actual product, as well as potential limitations in using VR.
1:30 pm Real-world Occlusion using the 6D.ai AR Cloud SDK
Patrick O’Shaughnessey / Patched Reality
In this demo, I will show off the “Whizzy Wig” (What you say is what you get) iOS app, which Patched Reality submitted as an entry to the 6D.ai Demo God Challenge.
We are currently developing it into a full-blown app. The demo will show off real-time meshing of a space, occlusion of virtual objects by real world objects, speech to text object creation,
and a virtual rabbit that can navigate the real world.
2 pm Business & Higher Education Augmented Reality Solutions
John Martin / BundlAR
3 pm Next Generation VR Video: Exploring Volumetric Storytelling
Scott Lynch / VOYRE
Three VR stations showing off recent stereo 360 video work by immersive content producer VOYRE.
Looking into the techniques and technology driving the future of immersive storytelling. Light Fields, Volumetric Video, Voxels and why these will be vital tools in the years ahead.
4 pm VR The Disruptive Medium
Christopher Morrison / Robo Aerial
6-8 pm: Immersive Cinema Co-Presented with 54th Chicago International Film Festival
BattleScar
Dir. Martín Allais, Nico Casavecchia (United States, France) Run Time 9 minutes
It’s 1978 New York City, and Lupe, a Puerto Rican-American girl (voiced by Rosario Dawson), meets Debbie, another runaway kid who exposes her to the rebellious punk music scene of the Lower East Side. Employing eye-catching animation and a fantastic soundtrack, BattleScar is an immersive period portrait of a young Hispanic girl’s coming of age.
Dispatch
Dir. Edward Robles (United States) Run Time 28 minutes
From Chicago writer-director Edward Robles comes this intense, four-part crime thriller about a small-town police dispatcher named Ted. What begins as a routine night of calls quickly escalates into a series of violent attacks. Unfolding in Ted’s imagination, Dispatch uniquely combines vector graphics and layered soundscapes—of terrified callers and Ted’s attempts to help—into an engrossing VR noir.
The Great C
Dir. Steve Miller (Canada) Run Time 37 minutes
Inspired by Philip K. Dick’s short story, this postapocalyptic animated fable imagines a world ruled over by an all-powerful A.I. known as “The Great C.” Each year, one villager is sent on a pilgrimage to appease the omnipotent supercomputer—but never returns. With impressively rendered, multi-dimensional CGI environments, this sci-fi adventure envelops the viewer in a haunting and fantastical new world.
Spheres: Pale Blue Dot
Dir. Eliza McNitt (France, United States) Run Time 15 minutes
Narrated by singer-songwriter Patti Smith, this cosmic journey takes viewers on a phantasmagoric trip into space and through time, from the Big Bang to the formation of the first gaseous planets to our own “pale blue dot,” all the while tracing the history of sound across the universe. But will there always be someone to hear it?
Vestige
Dir. Aaron Bradbury (United States, France) Run Time 12 minutes
This absorbing study of grief enters the mind of Lisa Elin, a woman dealing with the death of her husband, Erik. Digital fragments of their happy life together appear inside a void and eventually become entangled with haunting visions of her loss. Made in collaboration with the real Lisa Elin, Vestige is a deeply empathic experience—of memory and personal tragedy.
CONFERENCE ROOM
11 am Scaling Immersive Tech in Corporations: What’s Agile got to do with it?
Shayna Atkins
12 pm Building Immersive Content for the Web
Rebecca Poulson/ Knight Lab at Northwestern University
Additional Programming
Friday, October 19, 12:30 -3:30 pm Everyone Can Create Challenge
Special thanks to our friends & partners
2112 Immersive Tech Summit questions should be directed to Amor Montes de Oca (amor@2112inc.com)
*2112 Events are supported by Ayre Productions
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.
