Marketing ROI, email lists, conversion tracking, lead nurturing, testing, automation, incentives, sales integration, landing pages, CTAs… In this tactical workshop, we’ll walk through what a sales funnel is, why you need one in your marketing strategy, and how to implement it. Then we’ll break down what should go into yours and how to optimize it, online and/or offline.
This event has ended.
The Conversation Map: Developing Your Sales Funnel
You find prospects, but what do you say and when do you say it? What do you want them to do, and how are you going to nurture the relationship so that they eventually go, “I love you so much I want to work with you. Where should we start?” That’s not selling. That’s mastering the art of conversation. And you can and should do it both offline and online.
When you leave, you’ll:
● Understand why you need a sales funnel
● Understand the different types of funnels
● Know how to implement a sales funnel, or optimize your existing funnel
● Know what should be included in this iteration of your sales funnel
● Have a list of conversation starters
● Know what to do with that email sign up list
● Know how to track conversions and which ones are important to you
● Have a list of suggestions on how to test your funnel
About The Instructor
Carley Marcelle Madi is a future-obsessed creative who loves stories, conversations, and designing solutions. She has worked and trained as a storyteller, an entrepreneur, a designer, marketing director, a change management consultant, a business strategist, and an industrial-organizational specialist. She is founder of M|Rising Creativ, a new content production company, the co-founder of a digital series called BETA launching this August, and consults on strategy, marketing and engagement with a wide variety of businesses and individuals. Learn more about Carley here.
Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.
