In this workshop, we’ll take a closer look at audience segments, outreach tactics, and engagement. Then we’ll start to turn your top three sales/business goals into an actionable, achievable and measurable 90-day marketing plan. This workshop is focused on inbound marketing, but discussions and plans will be tailored to participant needs.
This event has ended.
The Conversation Map: The 90 Day Plan
Now that you know what conversation you want to have when people get to you, you need to start spreading the word. Whether you’re on customer one or five hundred, we’re going to talk about how to assemble a realistic 90-day plan to find and start to engage more fully with your prospects.
Note: Even if you’re not yet ready for outreach, reflecting on what that could look like for your business might help you to prioritize other activities related to product design or sales packaging.
When you leave, you’ll:
● Be ready to turn your top three sales priorities into an actionable marketing plan that matches your brand and your resources
● Have the beginning of an outreach plan that is achievable, measurable and budgeted
● Understand what digital content marketing is and whether or not it works for your business right now
● See email, SEO and social media engagement in a new light
● Understand the basics of a marketing campaign
● Have a plan that balances vision and agility
About The Instructor
Carley Marcelle Madi is a future-obsessed creative who loves stories, conversations, and designing solutions. She has worked and trained as a storyteller, an entrepreneur, a designer, marketing director, a change management consultant, a business strategist, and an industrial-organizational specialist. She is founder of M|Rising Creativ, a new content production company, the co-founder of a digital series called BETA launching this August, and consults on strategy, marketing and engagement with a wide variety of businesses and individuals. Learn more about Carley here.
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