Martin Atkins pulls a chapter from his new book Band:Smart and takes us through packaging 101 - and because he lives in Chicago, he'll be bringing his big box full of examples for a show and tell fueled by Lake Effect Brewery you'll get to see the extremes of packaging options from a folded piece of paper to a light sensitive theremin with song titles written in electronic circuitry and discuss the financial implications of all of this grooviness on your brand and career not to be missed!
This event has ended.
Packaging isn't just the stuff that's wrapped around the thing you like - it is the reason people will talk and share - or not. It is also a way in which you get to explore what your thing is - smooth and cuddly or rusty and gnarly and a trip to the hospital if you get too close.
Martin Atkins pulls a chapter from his new book Band:Smart and takes us through packaging 101 - and, because he lives in Chicago, he'll be bringing his big box full of examples for a show and tell fueled by Lake Effect Brewery you'll get to see the extremes of packaging options from a folded piece of paper to a light sensitive theremin with song titles written in electronic circuitry and discuss the financial implications of all of this grooviness on your brand and career not to be missed!
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