Past Event


Google Analytics 101: What is Google Analytics and How Do I Use It?

Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site. Non members please click here to register http://bit.ly/2v5NmYZ

date
Thursday May 10, 2018
time
1:00 PM - 2:00 PM (Central Standard Time)
venue
2112
location
4245 North Knox Avenue, Chicago, IL, USA Get Directions

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Google Analytics is a powerful free tool that tracks how people find your website, what pages they view, and what actions they take on your site.

In this presentation you will learn the following fundamentals:


  • How to set up Google Analytics on your website
  • What types of data Google Analytics collects and how it is collected
  • How data is organized within Google Analytics reports
  • The top reports to get you started
  • Business questions that can be answered using Google Analytics


Kyle Akerman is a Google Analytics Consultant and has been a 2112 mentor since June 2017.

He has degrees in both marketing and engineering and loves helping marketers discover web data insights that lead to smarter business decisions.

For fun he DJs for local community radio station WCXP-LP 107.1 FM and CHIRPradio.org.

Event attendees grant 2112 inc and its designees permission to utilize their image or likeness in connection with any live stream or recorded transmission or reproduction of the event, INCLUDING THE PROMOTION THEREOF, IN ALL MEDIA, WORLDWIDE AND IN PERPETUITY.

Google Analytics 101: What is Google Analytics and How Do I Use It?
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